What is SEO or "Search Engine Optimization"?
SEO or Search Engine Optimization involves the adjusting and tuning of your Web sites to help improve your Web site's "organic" or "natural" search engine results. Improved search engine rankings can mean increased traffic for your Web site.
 
Sample Illustration of Search Engine Results
Which listings are "organic" or "natural" and which ones are PPC (Pay-Per-Click) or "sponsored"? The image below can help illustrate.

Click on image for a larger version.

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